Welcome to the wonderful world of the stroopwafel!
The famous Dutch syrup cookie
Wafflelujah is the place for everything wawfully good! It tells you everything you need to know about syrup waffles, known in Dutch as stroopwafels, which are warm, sweet, fun and tasty.
The smell of bygone days
The stroopwafel originates from Gouda. In over two centuries it has conquered hearts and palates all over the world. The stroopwafel is the smell of bygone days, crumbs with oozing syrup, tucking into a crispy waffle at a vibrant market.
The stroopwafel … Dutch pride!
The Dutch biscuit seems so ordinary. It’s all over the place, nothing special. Or is it? Dutch people abroad (almost) die for it and global visitors stuff their suitcases with it. So, the stroopwafel is much greater than you might think. It gives us warmth, cosiness and friendship. It brings people together, in the Netherlands and far beyond.
Look, feel, smell and taste
We see a trend—a new lease of life for an everyday product. Because when you really look, feel, smell and taste, a whole new world opens up before you. Before you know it, it sticks!